For the third straight season, Northwave Custom Project crafted the leaders' jerseys of the most important Italian MTB circuit
The Mountain Bike season is now on, and Northwave looks to play its usually prominent role in the offroad world. The Italian company confirmed its commitment in the Cross Country discipline, supporting Internazionali d’Italia Series for the third edition in a row as main sponsor and official jersey supplier.
The main Italian Mountain Bike circuit, among the most important in Europe, will start tomorrow, on Saturday March 2nd, with Andora Race Cup.
After the Ligurian stage, the athletes will face a “hors catégorie” event, Marlene Südtirol Sunshine Race (Sunday April 14th in Nals, Bozen), followed by Titano XCO (Sunday April 28th in San Marino), Aprutium Race (Sunday May 5th in Pineto, Teramo) and the final round, La Thuile MTB Race (Sunday June 23rd in La Thuile, Aoste).
Two Northwave riders, Gioele Bertolini (Team Santa Cruz FSA) and Marika Tovo (Ghost Factory Team), will defend the Elite categories’ crowns conquered last year.
The partnership between Northwave and Internazionali d’Italia Series has shaped like a natural match of two realities that rose to the top by relying on the same values - passion, constant improvement and a unique way of communicating it.
In line with this approach, Northwave designed and realized with its Custom Project - the special programme for the customized apparel - the exclusive graphics of the leaders' jerseys, featuring a dynamic and aggressive look matching with the modern Mountain Bike mood and the unique style of the Italian company.
“Northwave is a company with a tradition of success in Mountain Bike, and Internazionali d’Italia Series has become a prestigious and established reality in the International calendar - Northwave’s CEO Davide Rossetti said. - In recent years, our presence on-field helped us to strengthen our relationships with the riders, as well as creating new opportunities to develop our products thanks to the feedbacks of our athletes. For this reason too, this partnership in an important added value for us”.
Blue is the distinguishing color for the leader of the Men’s Elite ranking, green for Men’s Under 23, red for Men’s Juniores, fuchsia for Women’s élite, purple for Women’s Under 23 and light blue for Women’s Juniores.
Internazionali d’Italia Series’ leaders will wear the “Performance Ultralight” model for men and “Pro Jersey Woman” for women. Both models are characterized by excellent breathability. The dotted-gripping raw cut sleeves ensure perfect wearability, whilst reflecting inserts placed on the back are set to provide visibility even in low-light conditions. The “Performance Ultralight” jerseys are characterized by a 3D construction, delivering new levels of comfort and breathability.
